How are you capturing your digitally connected buyer’s attention, and holding onto it? Think of how your day digitally unfolds… You check your email on your smartphone, engage with brands and thought leaders on Twitter, scope out the latest trends on Instagram, complete projects on your laptop, and when you get home, browse sites on your tablet while watching TV. Capturing attention is a key … [Read more...]
Having conversations and asking questions is the most powerful way to gather information. That’s exactly what Syncota Ltd., the event coordinator, did with more than 100 HR professionals from the US and Europe. From these conversations, two challenges rose to the top. Branding to attract the right talent and employee engagement. These two topics were the focus of the BE HR Conference 2015 … [Read more...]
Is content just a distraction or is it a real business strategy? Are you creating an experience your customers will love and remember? What plans have you made in 2015 to create and distribute content to attract and engage your customers? What are companies expected to achieve with content? Earlier this year 60 content experts from around the world shared their predictions for 2015 with … [Read more...]
Every company has a story to tell. Are you using SlideShare to "show and tell" how you are offering an exceptional experience that your customers love? In the last post I shared 7 golden nuggets to make your SlideShare decks come to life. In this post, I’m going to show and tell how you can create a captivating presentation. A story that connects with your audience’s mind and jogs their … [Read more...]
Do you need to revive your SlideShare decks to make them more engaging? Are you thinking about repackaging your conferences, meetings and unique ideas into SlideShare decks, but not sure where to start? Here are 7 tips to create captivating SlideShare decks to grow your audience and attract potential customers to you. SlideShare is the hub to the world’s largest business content sharing … [Read more...]
Content has made a big splash in B2B marketing. But, it’s not just about the volume. It’s about the message too. Keep an open mind and let's explore 7 triggers that inspire buyers to buy.. More about me.
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