5 Tips to Create Appetizing Content From Ordinary Ingredients for Buyers Short on Attention
The average focused attention span in 2000 was 12 seconds. In 2012, short-term attention spans deflated even more, to just 8 seconds. ( StatisticBrain.com ) This is the aftermath of the addictive nature of Web browsing and getting what you want at the touch of a finger. That means you may only get 8 seconds (or less) to grab and keep your buyer’s attention with … [Read More...]
How Do Innovators Think? A look into Dell’s Boston Think Tank for Entrepreneurs and Small Businesses
How do business innovators think? Like Thomas Edison with his life-changing ideas, including the "The Invention Factory" bringing innovations into reality. There’s Jeff Bezos at Amazon.com, Niklas Zennström at Skype and Michael Dell at Dell, to name a few. What makes business … [Read More...]
News & Events: Not Your Father’s Customer Journey – Staples Reinvents Itself Through Omni-channel
On February 1st I attended a sold out called event called, Not Your Father’s Customer Journey: "What’s Next” e-Commerce Summit. This event was sponsored by MITX (The Massachusetts Innovation & Technology Exchange). I’d like to share four key insights from a session with Staples … [Read More...]
5 Ways to Get Inside the Mind of Your Ideal Customer (and it’s not just about data.)
Do you know the "one thing" stressing her out during the day and keeping her up at night? Do you know what motivates her? What are her biggest challenges and desires? What is she unaware of that could save her time and make her job a whole lot easier? How … [Read More...]
What is Irresistible Content and Why is It Important to Your Content Marketing Mix?
Content marketing is really a process to show customer love and inspire people to want to do business with you. It's a different mindset than just selling. Here's another definition. "Content marketing is any marketing format that involves the creation and … [Read More...]
Discover How Your Content Can Create a Multilayer Buyer Experience
Multilayered cakes of the south were actually exchanged for currency, expert status and a tasty buyer experience. The more layers, the more irresistible the cake. When you make a 7-layer cake you must include all the ingredients at just the right time to … [Read More...]
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