Passion First: Why Does Your Company Do What It Does?

In a special report a few years back in BtoB Magazine, John Osborn, president and CEO of the ad agency BBDO, shared timeless advice, "It’s increasingly important to get to the why and the what. Why … [Read more...]

5 Ways You Can Recapture Your Buyers Attention as They Jump From One Device to the Next

How are you capturing your digitally connected buyer’s attention, and holding onto it? Think of how your day digitally unfolds… You check your email on your smartphone, engage with brands and … [Read more...]

25 Quotes from Brand Engagement Talent Experts

Having conversations and asking questions is the most powerful way to gather information. That’s exactly what Syncota Ltd., the event coordinator, did with more than 100 HR professionals from the … [Read more...]

3 Key Content Predictions That Can Boost Your Marketing Success in 2015

Is content just a distraction or is it a real business strategy? Are you creating an experience your customers will love and remember? What plans have you made in 2015 to create and distribute … [Read more...]

Are You Using SlideShare To “Show And Tell” How You #GetCustomerLove?

Every company has a story to tell. Are you using SlideShare to "show and tell" how you are offering an exceptional experience that your customers love? In the last post I shared 7 golden … [Read more...]