25 Quotes from Brand Engagement Talent Experts

Having conversations and asking questions is the most powerful way to gather information.

That’s exactly what Syncota Ltd., the event coordinator, did with more than 100 HR professionals from the US and Europe. From these conversations, two challenges rose to the top.

Branding to attract the right talent and employee engagement.

These two topics were the focus of the BE HR Conference 2015 in Boston in April.

Here are 25 quotes from 12 HR Brand Engagement Talent Experts to give you a fresh perspective on the future of branding and engaging talent at your companies.

25 Quotes from Brand Engagement Talent Experts

Quote #1

“What is a brand?  It’s 3 things: It’s Attributes – People, values, beliefs, offerings. It’s Perceptions – What people see you as and think you stand for and last, it’s Reputation – Collective view of multiple stakeholders over the course of time.” 

Dr. Bouvier Williams, Dir. of Talent DSM North America

Quote #2

“There are 3 types of brands. Personal Brand, Employee Brand, and Employer Brand.”

Bouvier Williams, Dir. of Talent DSM North America

Quote #3

“ The most important advice is defining who you are and what you represent to the public. Your brand identity will lead you to others. But, you need to come out of your offices, get to know your crowd and who you’re trying to reach.”

Love Welchel Chief Talent Officer, DeVries Global Branding

Quote #4

“ Bucket Your Information. What’s their brand? What’s your brand? How do you connect your brand with theirs?”

Beth Rudai, Senior HR Manager TD Bank

Quote #5

“ The cornerstone of engaging employees is communication based on Trust, Credibility and Mutual Respect.”

Martha Restrepro Senior Director HR, Formerly Monster

Quote #6

” When employees are truly engaged it can transform them and the people they interact with, because they stop asking why and start embracing the why not. ”

Dr. Bouvier Williams Dir. of Talent, DSM North America

Quote #7

“ Great organizations who don’t continuously invest in developing a robust portfolio of leaders, fall behind.”

Traci Spero Director of Talent, Macy’s

Quote #8

“ HR is also about honesty, focus, and clear communication.”

Roger Ahlfeld VP HR, Tedeschi Food Shops

Quote #9

“ If there’s a lack of communication, people fill in the gaps.”

Peggy Frazier VP Global Talent Acquisition, Blackbaud (Formerly Microsoft & Apple)

Quote #10

“ Instead of ‘no phone calls please,’ invite people in and give them the information they need.”

Bradford Wilkins VP HR, Adcap Network Systems

Quote #11

“ When you have a new vision or are restructuring, don’t let people hear it at the water cooler. Have town hall meetings, present the numbers, and do it in a group.”

Mark Morgenfruh VP HR, Larson Design Group

Quote #12

“ Hire for character, train for skill later.”

Mark Morgenfruh VP HR, Larson Design Group

Quote #13

“Be creative and design a modern apprentice program for professionals in transition.”

Bradford Wilkins VP HR, Adcap Network Systems

Quote #14

“Engaged means hands, minds, and hearts.”

Peter McCue VP HR TE Connectivity

Quote #15

“ Give back. Support community development programs, do volunteer work, and do it well.”

Love Welchel Chief Talent Officer, DeVries Global

Quote #16

“ Millennials want real time feedback, online learning, and have a higher tolerance for risk. Infuse innovation in your company and allow people to take risks.”

Dan Schawbel Founder, WorkplaceTrends.com

Quote #17

“ Use game thinking to motivate and engage people to solve problems in a fun environment.”

Dan Schawbel Founder, WorkplaceTrends.com

Quote #18

“ Use on demand video interviews instead of resumes. It shows the candidates personal brand in their best light.”

Peggy Frazier VP Global Talent Acquisition, Blackbaud (Formerly Microsoft & Apple)

Quote #19

“ Reinvent. Brand like a marketing department, and go out and find talent.”

Peggy Frazier VP Global Talent Acquisition, Blackbaud (Formerly Microsoft & Apple)

Quote #20

“It’s not who you know, but who your contacts know.”

Theresa Nordstrom VP HR, Benaissance

Quote #21

“Create an Employee Referral Program with a personal touch. The secret is how you plan and implement it.”

Theresa Nordstrom VP HR, Benaissance

Quote #22

“Use tools to measure talent and progress regularly.”

Roger Ahlfeld VP HR, Tedeschi Food Shops

Quote #23

“ Building the talent pipeline requires you to focus internally on candidates as you monitor their growth and their interest.”

Roger Ahlfeld VP HR, Tedeschi Food Shops

Quote #24

“ We use monthly pulse surveys to monitor employee engagement. A different sample is sent each month to a different region. Everyone completes it 2x a year. We leave open questions for each business unit (BU) as needed for real-time, personalized feedback. Our managers get motivated in each BU when we post the results.”

Peter McCue VP HR, TE Connectivity

Quote #25

“ Branding is an emotional connection, make it a priority.”

Beth Rudai Senior HR Manager, TD Bank

Check out the visual story in this SlideShare, “Is HR in the Business of Marketing?”

What’s your favorite quote?
Let’s share it …

Read the entire article, “Would You Like to Work for This Company?” featuring these 12 talent experts. It was published in Customer Engagement Magazine a multimedia publication in iTunes and is number 17 out of 350 magazines in Business and Investing.

Would You Like to Work for This Company? by Deb Monfette

Get 3 Free Issues, no credit card required. A great experience with video, podcasts, articles, and tips on engaging your customers and your employees.

 

Speak Your Mind

*