Passion First: Why Does Your Company Do What It Does?

In a special report a few years back in BtoB Magazine, John Osborn, president and CEO of the ad agency BBDO, shared timeless advice, "It’s increasingly important to get to the why and the what. Why … [Read more...]

7 Tips To Create Captivating SlideShare Decks To Attract Customers

Do you need to revive your SlideShare decks to make them more engaging? Are you thinking about repackaging your conferences, meetings and unique ideas into SlideShare decks, but not sure where to … [Read more...]

6 Reasons Why You Should Be Part Of The Largest Professional Content Sharing Community

Are you part of the world's largest professional content sharing community to connect with and attract customers? It's also the world's largest community for sharing presentations. If you … [Read more...]

4 Steps To A Thriving Customer Advocate Program

We’ve all heard the reports that due to online research over 60% of the B2B sales process is over before buyers contact a salesperson. But, that doesn't mean it happens in all cases. And not every … [Read more...]

Missing This One Key Ingredient Can Stop Your Content Marketing In Its Tracks

In the last post one of the key content marketing takeaways from John Osborn, CEO and President of the ad agency BBDO, was to “uncover the soul” behind your brand. (If you haven’t read it, you’ll want … [Read more...]