3 Key Content Predictions That Can Boost Your Marketing Success in 2015

Is content just a distraction or is it a real business strategy? Are you creating an experience your customers will love and remember? What plans have you made in 2015 to create and distribute … [Read more...]

4 Steps To A Thriving Customer Advocate Program

We’ve all heard the reports that due to online research over 60% of the B2B sales process is over before buyers contact a salesperson. But, that doesn't mean it happens in all cases. And not every … [Read more...]

Discover One Big Content Marketing Tip (used by Bruce Willis in RED and Brainshark)

He's a former black-ops CIA agent. He's retired, lives in a quiet suburb, and often chats with an attractive customer service agent 13 hours away. He's considered code RED—Retired Extremely … [Read more...]

Not Your Father’s Customer Journey – Staples Reinvents Itself Through Omni-Channel

On February 1st I attended a sold out called event called, Not Your Father’s Customer Journey: "What’s Next” e-Commerce Summit. This event was sponsored by MITX (The Massachusetts Innovation & … [Read more...]