5 Ways To Get Inside The Mind Of Your Ideal Customer (and it’s not just about data)

Do you know the "one thing" stressing her out during the day and keeping her up at night? Do you know what motivates her? What are her biggest challenges and desires? What is she unaware of that could … [Read more...]

How Do Innovators Think? (A look into Dell’s Boston Think Tank for Entrepreneurs and Small Businesses)

    How do business innovators think? Like Thomas Edison with his life-changing ideas, including the "The Invention Factory" bringing innovations into reality. There’s Jeff Bezos at … [Read more...]

5 Tips To Create Appetizing Content From Ordinary Ingredients For Buyers Short On Attention

The average focused attention span in 2000 was 12 seconds. In 2012, short-term attention spans deflated even more, to just 8 seconds. ( StatisticBrain.com ) This is the aftermath of the addictive … [Read more...]

Not Your Father’s Customer Journey – Staples Reinvents Itself Through Omni-Channel

On February 1st I attended a sold out called event called, Not Your Father’s Customer Journey: "What’s Next” e-Commerce Summit. This event was sponsored by MITX (The Massachusetts Innovation & … [Read more...]

What Is Irresistible Content And Why Is It Important To Your Content Marketing Mix?

Content marketing is really a process to show customer love and inspire people to want to do business with you. It's a different mindset than just selling. Many companies are still struggling … [Read more...]